International Marketing

Facts

Duration: 1 semester

Period: Fall Semester

Credits: 4 ECTS

Contact Hours: 28

Self-study: 116

Hours: 144

Main Objectives

The course is to provide the students with fundamental knowledge in financial markets as well as financial and credit institutions.
The course is the acquisition by students of theoretical knowledge and practical skills in the marketing process of organization.

Learning Outcomes

ability to understand the nature of international marketing;
ability to assess the peculiarities of functioning of international companies;
ability to analyze the directions of the development environment of business: economic, cultural, political and legal;
ability to evaluate on the basis of data provided by exchanges, international economic organizations, firms, the current state of the markets;
ability to develop marketing programs to promote products in foreign economies.

Professor

Irina Petinenko

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Course annotation

Course unit code	V.1.4.
Course unit title	International marketing
Name(s), surname(s) and title of lecturer(s)	Irina Petinenko professor
Level of course	Master
Semester	3
ECTS credits	4
Working hours	Contact hours		28
	*Self-study*		116
	Total		*144*
Work placement
Prerequisites	The master students’ knowledge and skills correspond to the learning outcomes of the Master's Degree level. The master students must know Macroeconomics, Microeconomics, Marketing.
Language of instruction	Russian / English
Objectives of the course	Learning outcomes			A student’s assessments methods
	ability to understand the nature of international marketing ability to assess the peculiarities of functioning of international companies ability to analyze the directions of the development environment of business: economic, cultural, political and legal ability to evaluate on the basis of data provided by exchanges, international economic organizations, firms, the current state of the markets ability to develop marketing programs to promote products in foreign economies			Test, problem resolving report Exam, case-study, class presentation Research work, class presentation, case-study research work, case-study Exam, research work, class presentation
Teaching methods	Lectures, seminars, team projects and oral presentations, case-study, tests, internet/excel exercises, writing a paper
Course unit content	*Course objective* – The course is to provide the students with fundamental knowledge in financial markets as well as financial and credit institutions. The students will also gain a practical understanding of financial markets’ structure and will be qualified to efficiently accomplish the tasks of a specialist employed in the field of finance. *Course objective* – The course is the acquisition by students of theoretical knowledge and practical skills in the marketing process of organization. *Gained knowledge and skills:* Understanding of the current situation in financial markets; - Ability to process, analyse, and interpret marketing information; - Ability to estimate and interpret marketing indicators; - Ability to make marketing decisions.
List of Topics	Topic title				Contact hours	Assignments and independent study hours
	Nature of international marketing				2	10
	International corporation in world economy				2	10
	Environment of business: economic, cultural, political and legal				4	10
	Product decisions				4	20
	Pricing decisions				4	20
	Distribution decisions				4	18
	Communication decisions				4	18
	Marketing programme: organization and control				4	10
					28	116
Assessment requirements		attendance at lectures and seminars, planning and preparation of a problem solving report, research work, in-class presentation
Assessment criteria		Exam, test, problem resolving report, research work, class presentation
The composition of final accumulative mark		Exam [ 40 ] Test [ 10 ] Problem resolving report [ 10 ] Research work [ 10 ] Class presentation [ 10 ]
Author of the course		Irina A. Petinenko

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Contact hours

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