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Course unit code
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38.04.02 - Management
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Course unit title
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Integrated Marketing Communications (IMC)
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Name(s), surname(s) and title of lecturer(s)
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Yulia I. Shtogrina
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Level of course
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Master
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Semester
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1
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ECTS credits
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4
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Working hours
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Contact hours
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lectures
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14
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seminars
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practical classes
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14
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laboratory classes
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consultations
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Self-study
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116
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Total
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144
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Work placement
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Integrated Marketing Communications (IMC)
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Prerequisites
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Projector, computer
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Language of instruction
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English
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Objectives of the course
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Learning outcomes
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A student’s assessments methods
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Goal: to study the basic aspects of integrated marketing communications management
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- The ability to get and use new knowledge independently
- The ability to use integrated marketing communications tools from the most effective way
- The ability to create a communication program
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Presentations, tests
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Teaching methods
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Lectures, independent study of literature, case studies
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Course unit content
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List of Topics
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Topic title
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Contact hours
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Assignments and independent study hours
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General aspects of IMC
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2
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8
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Marketing research methods - part1
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3
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15
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Marketing research methods – part 2
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3
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15
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Theoretical aspects of advertising
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4
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18
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Advertising management
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4
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16
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Public relations tools
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4
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14
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The process of PR management
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4
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14
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Aspects of branding in IMC
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4
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16
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Total
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28
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116
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Assessment requirements
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Student’s skills will be evaluated with the help of presentations, tests and final practice project.
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Assessment criteria
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Right answers on tests and questions – more than in 65% of answers
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The composition of final accumulative mark
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- Results of tests and case studies – 35%
- Results of final project – 65%
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Author of the course
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Shtogrina Yulia Ivanovna
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